Marketing the Learning Function

Eric More, VP/Chief Learning Officer, AXA Equitable

Topic

You’ve done your analysis, designed and developed an outstanding training program that you’re sure will meet the needs identified.  Trouble is, you’re not getting the organizational adoption and therefore not able to achieve anticipated results.

In today’s working environment where many companies are forced to do more with less, discretionary time for training, particularly non-mandatory, is at a premium.  To vie for this time, learning organizations must re-think how they market their programs. Positioning and promotion of training is now arguably as important as the content itself. 

In this interactive session, we will discuss why marketing is important to any training strategy. Additionally, we will review tips, ideas, and best practices on how to incorporate a successful promotion plan for any program to help drive adoption and how to maximize the opportunity to drive desired results.