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“It Was a Cold and Stormy Night…”: The Power of Story–Telling in High Impact Training

  • 20 Mar 2014
  • 5:00 PM - 8:00 PM
  • The Employers Association, 3020 West Arrowood Road Charlotte, NC 28273


  • Please join us as a guest for an evening of stimulating thought, good food and professional company. Let us introduce you to our group and share why we would love for you to be a part of it!

    We have recently made the switch from Google Checkout to PayPal for our online payments. In order to process credit cards through the website, you will need to setup a PayPal account (if you do not already have one).
  • Join your other members and their guests for an evening of great food, networking and information.

Registration is now closed due to our deadline with the caterer. If you would still like to attend the meeting without the meal option, please email us at info@astdcharlotte.org.

Betty Parker, CPLP, President/Leadership Consultant, Sharper Development Solutions, Inc.

This session will address how to increase the attention and interest level of participants through story-telling. Knowing when and how to position a story to have the greatest impact on driving a point home is essential to effective training. Stories can introduce a topic, support critical teaching points, persuade clients, empower listeners, and influence outcomes. Participants will learn easy steps to building concise and impactful stories. The session is interactive and fun. Albeit voluntary, audience participation is a must.

Business owner, professional speaker, author, and veteran sales professional, Betty Parker provides years of experience and success in leadership.  At Sharper Development Solutions, Inc., her primary focus is on turning managers into leaders through training and coaching.  With a Bachelor’s degree in broadcast journalism from Louisiana State University in Baton Rouge, her specialty is in communications.  Her portfolio of training topics includes conflict management, diversity management, customer service, employee engagement, teamwork, coaching and mentoring, facilitation and presentation skills.  Betty has been a sales professional for nearly 25 years and began her training experience in 1998 with Serono Inc., a Swiss biotech company. Second only to her faith and her family is her love for football and all things chocolate.

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