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Elevate the knowledge and skills of talent development professionals by providing highly educational, engaging, impactful and actionable learning experiences.

February Lunch and Learn: Why do Employees “Hire” or “Fire” our Training?

  • 14 Feb 2023
  • 12:00 PM - 1:00 PM
  • Zoom
  • 47


  • If you are a guest not attending with a current member, please join us for this lunchtime session of stimulating thought and professional company. Let us introduce you to our group and share why we would love for you to be a part of it!
  • Join your other members and their guests for an evening of networking and information. You can add paid guests or use one of your Guest Passes.

Registration is closed

Why do Employees “Hire” or “Fire” our Training?

Presented by Jay Gerhart

Join ATD Charlotte for the next in our Lunch & Learn series.

Schedules are busy, so plan just 60 minutes for your own professional development and come away reenergized and refreshed, with an actionable takeaway to help you move forward.

Register now to reserve your spot!

Virtual Meeting time:

All times Eastern Time (US & Canada)

February 14; 12:00 noon – 1:00pm

Why do Employees “Hire” or “Fire” our Training?

ATD Capabilities:

Personal: Lifelong Learning

Professional: Learning Science

Professional: Technology Application

Organizational: Business Insight

Organizational: Talent Strategy and Management

Organizational: Consulting and Business Partnering


While the Jobs to Be Done theory is most commonly used to explain consumer behavior, it can also explain why an organization's employees do – or don’t do things. Why do employees “hire” or “fire” training?  What forces act upon them when they “hire” or “fire” their employer?  Once you see the world through the lens of Jobs to Be Done, you can’t unsee it!

Jay Gerhart uses and teaches the Jobs to Be Done framework extensively in his work as an innovation leader, in addition to podcasting, speaking, and blogging on the topic. He is co-host and producer of A Sherpa’s Guide to Innovation, featuring several thought leaders of Jobs to Be Done. In this session, we will discuss:

  1. Jobs to Be Done theory, what it is and how it’s used.

  2. How Jobs to Be Done relates to your daily life

  3. How organizations apply Jobs to Be Done theory

  4. How to navigate training and development and related challenges using the Forces of Progress framework

Jay is a self-professed Jobs to Be Done nerd, and he tends to get a bit passionate about the topic. Be forewarned that this passion may rub off on you! As a former comedy improviser, he keeps things light and fun while communicating actionable insights to his audiences. He feels strongly that the Jobs to Be Done mindset can help us in many aspects of our lives – at work and at home.


Jay Gerhart is Vice President – Innovation at Atrium Health (now part of Advocate Health), one of the country’s largest healthcare systems with over 140,000 teams across the Southeast and Midwest. He has been with Atrium Health for nearly 25 years – the last 7 in innovation and the previous 18 in strategy and planning.  Before working in the industry, he was a healthcare consultant with E&Y.

In his work as part of the Innovation Engine. He partners with operational and clinical leaders to renovate existing and develop new business models. Jobs to Be Done is at the heart of this work, as well as tools such as the Business Model Canvas and Value Proposition Canvas. He and the Innovation Engine team also partner with the organization’s talent development leaders to teach the Design for Impact innovation process to leaders across the organization in a program called Impact Academy.

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